- Strike While the Iron Is Hot : User Centricity Adapted to the Agile Innovation Development Process
Schulz, Jörn; Steinhoff, Fee; Jepsen, Kathrin - Innovation Marketing : An Introduction
Steinhoff, Fee; Trommsdorff, Volker - Innovationsmarketing
Trommsdorff, Volker; Steinhoff, Fee - User-Centered Radical Innovation at Telekom Innovation Laboratories : Tools and Methods to Generate New Propositions for Mobile Payment
Steinhoff, Fee; Breuer, Henning - Gemeinsam die Welt von Morgen gestalten : das Berliner Innovationsforum der Telekom Innovation Laboratories
Breuer, Henning; Wogatzky, Mitja; Sauermann, Julia et al. - Turning fiction into the road ahead : the Local Innovation Panel of Deutsche Telekom
Wogatzky, Mitja; Sauermann, Julia; Breuer, Henning et al. - On the unique potential of local innovation panels
Steinhoff, Fee; Breuer, H.; Wogatzky, M. - User Driven Innovation@Telekom Laboratories : Das Innovationsforum
Chartron, Jeannine; Steinhoff, Fee; Paulssen, Marcel - Conjoint-based measurement of benefits of product functions and generation of target prices
Steinhoff, Fee; Trommsdorff, Volker - Der Nutzer im Mittelpunkt der Forschung und Entwicklung : User Driven Innovation bei den Deutschen Telekom Laboratories
Steinhoff, Fee; Arnold, Heinrich M. - Grounded Innovation : A Research Approach for the Fuzzy Front End of Innovation Management
Breuer, Henning; Steinhoff, Fee - Product Innovativeness in Success Factor Research : Influencing Factor or Contingency Factor?
Steinhoff, Fee - Sourcing innovation from your customer : how multinational enterprises use Web platforms for virtual customer integration
Rohrbeck, René; Steinhoff, Fee; Perder, Felix - Tools for User-Driven Innovation at Deutsche Telekom Laboratories
Arnold, Heinrich; Erner, Michael; Möckel, Peter et al. - User Clinic Formate und ihr Beitrag zur Innovationserfolgsrechnung
Breuer, Henning; Steinhoff, Fee; Wogatzky, Mitja - Customer-Centric Open R&D and Innovation in the Telecommunication Industry
Steinhoff, Fee; Breuer, Henning - Divergent innovation: Fostering and managing the fuzzy front end of innovation
Breuer, Henning; Hewing, Martin; Steinhoff, Fee - Kommunikation mit Kunden im Innovationsprozess : Das Fallbeispiel Deutsche Telekom Laboratories
Steinhoff, Fee - Love at First Encounter : Start-Up of New Applications
Breuer, Henning; Kettner, Marlene; Wagler, Matthias et al. - Marketing inovací
Trommsdorff, Volker; Steinhoff, Fee - Marktvorbereitung durch Kommunikation
Steinhoff, Fee; Trommsdorff, Volker - Rethinking the Obvious : Two Cases on How Ethnographic Research Enhances New Product Development in the
Context of B2B and B2C Customer Integration
Schröder, Annika; Steinhoff, Fee - Systematische Kundenintegration zur Entwicklung innovativer Produkte und Dienstleistungen der Telekommunikationsindustrie
Steinhoff, Fee; Schröder, Annika - User Clinic formats and their value contribution to innovation projects
Breuer, Hennig; Wogatzky, Mitja; Steinhoff, Fee - Einfluss von Marktorientierung auf den Unternehmenserfolg : eine ressourcenbasierte Betrachtung
Steinhoff, Fee - Einsatz von Patentstrategien im Innovationsmanagement
Steinhoff, Fee; Trommsdorff, Volker - Kompetenzbasierte Betrachtung des Konstruktes der Kundenorientierung bei hochgradigen Innovationen
Steinhoff, Fee - Performance implications of customer characteristics in substantial innovation projects
Steinhoff, Fee - User clinics as efficient tool for identifying and addressing segment-specific customer requirements in R&D projects
Presse, V.; Steinhoff, Fee; Erner, M. - Virtual customer integration in the innovation process: Evaluation of the web platforms of multinational enterprises (MNE)
Rohrbeck, Rene; Steinhoff, Fee; Perder, Felix - Einführung in das Innovationsmarketing
Steinhoff, fee; Trommsdorff, Volker - Kundenbezogene Marktforschung für Innovationen : Ziele, Methoden und Erfolgseinfluss
Steinhoff, Fee - Reduction of Market Uncertainties in Discontinuous New Product Development
Steinhoff, Fee - The Relevance of Usability-Enhanced Segmentations for New ICT Product Development
Dörflinger, Tim; Steinhoff, Fee; Naumann, Anja et al. - Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee - Customer orientation in innovation projects and new product development success : the moderating effect of product innovativeness
Salomo, Soren; Steinhoff, Fee; Trommsdorff, Volker - Customer orientation in substantial innovation projects
Steinhoff, Fee - The Concept of Customer Orientation in Substantial Innovation Projects and its Impact on New Product Development Success
Salomo, Søren; Steinhoff, Fee; Trommsdorff, V.