Sciences, Nr. 6/2011. The insight that it is the medium that affects a society and not the content which is delivered over that medium, is not new by far, thus “the medium is the message” (McLuhan 1967) [...] behaviour, the article contributes to the current discussion about social media marketing. Not surprisingly, the data analysis led to the conclusion that social media have become an integral part of the everyday [...] marketing as well. The media are the channels through which messages move from sen- der to receiver and the difference nowadays is that the sender of marketing communications is not necessarily the marketer any
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Sciences, Nr. 6/2011. The insight that it is the medium that affects a society and not the content which is delivered over that medium, is not new by far, thus “the medium is the message” (McLuhan 1967) [...] behaviour, the article contributes to the current discussion about social media marketing. Not surprisingly, the data analysis led to the conclusion that social media have become an integral part of the everyday [...] marketing as well. The media are the channels through which messages move from sen- der to receiver and the difference nowadays is that the sender of marketing communications is not necessarily the marketer any
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Sciences, Nr. 6/2011. The insight that it is the medium that affects a society and not the content which is delivered over that medium, is not new by far, thus “the medium is the message” (McLuhan 1967) [...] behaviour, the article contributes to the current discussion about social media marketing. Not surprisingly, the data analysis led to the conclusion that social media have become an integral part of the everyday [...] marketing as well. The media are the channels through which messages move from sen- der to receiver and the difference nowadays is that the sender of marketing communications is not necessarily the marketer any
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Sciences, Nr. 6/2011. The insight that it is the medium that affects a society and not the content which is delivered over that medium, is not new by far, thus “the medium is the message” (McLuhan 1967) [...] behaviour, the article contributes to the current discussion about social media marketing. Not surprisingly, the data analysis led to the conclusion that social media have become an integral part of the everyday [...] marketing as well. The media are the channels through which messages move from sen- der to receiver and the difference nowadays is that the sender of marketing communications is not necessarily the marketer any
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Sciences, Nr. 6/2011. The insight that it is the medium that affects a society and not the content which is delivered over that medium, is not new by far, thus “the medium is the message” (McLuhan 1967) [...] behaviour, the article contributes to the current discussion about social media marketing. Not surprisingly, the data analysis led to the conclusion that social media have become an integral part of the everyday [...] marketing as well. The media are the channels through which messages move from sen- der to receiver and the difference nowadays is that the sender of marketing communications is not necessarily the marketer any
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Sciences, Nr. 6/2011. The insight that it is the medium that affects a society and not the content which is delivered over that medium, is not new by far, thus “the medium is the message” (McLuhan 1967) [...] behaviour, the article contributes to the current discussion about social media marketing. Not surprisingly, the data analysis led to the conclusion that social media have become an integral part of the everyday [...] marketing as well. The media are the channels through which messages move from sen- der to receiver and the difference nowadays is that the sender of marketing communications is not necessarily the marketer any
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