oral and written communication. Assessment Test (25 points) Assignments (2x15 = 30 points) a. Analysing and fixing a new product failure (15 points) b. Writing a position paper on a branding dilemma (15 [...] registration Summer I Summer II Individual date Written Exam n/a Tests (25%) to be finalised/announced in class X n/a Case Study Presentation (25%) to be finalised/announced in class X n/a Asignments (30%) to be [...] (15 points) Case analysis & presentation (Group) (25 points) Continuous assessment (Classroom participation) (20 points) TOTAL – 100 points Literature Steven Haines (2019). The Product Manager’s Survival
our curriculum by delivering the following classes: B05 International Marketing - MA Module B 25.05: Asia - Southeast Asian Culture - BA Module B25.04: Working Internationally - Embracing Cultural Diveristy