do the mechanisms of brand management work in a globalized, digital and co-creative world? The module "Brand management in a digital world" is devoted to these and similar questions. We explain the basics [...] communication, brand management in the B2B or service sector) and general requirements (e.g., ethics and sustainability). The teaching builds on short lectures and on the flipped-classroom principle, in which [...] supervision. The course participants are in an active role through numerous case studies and interactive discussion groups. After this module, the students have extensive knowledge in the field of brand
do the mechanisms of brand management work in a globalized, digital and co-creative world? The module "Brand management in a digital world" is devoted to these and similar questions. We explain the basics [...] communication, brand management in the B2B or service sector) and general requirements (e.g., ethics and sustainability). The teaching builds on short lectures and on the flipped-classroom principle, in which [...] supervision. The course participants are in an active role through numerous case studies and interactive discussion groups. After this module, the students have extensive knowledge in the field of brand
M.Sc. Business Management Ziel des Studiengangs Ziel des Studiengangs Vom Allrounder zum Experten Im Masterstudiengang Business Management werden tiefergehende wissenschaftliche Kenntnisse über Strate
Schwerpunkt Controlling & Finanzierung Prof. Dr. Andreas Mengen, langjähriger GF eines großen Mittelständlers: „Ohne Controlling keine erfolgreiche Unternehmensführung“ Exkursion: Besuch der Deka Bank
Bewerbung und Zulassung Zulassungsvoraussetzungen Erfolgreich abgeschlossenes Bachelor- / Diplom-Studium im Bereich der Wirtschaftswissenschaften mit einer bereinigten Verfahrensnote von 2,5 oder bess
Bewerbung und Zulassung Zulassungsvoraussetzungen Erfolgreich abgeschlossenes Bachelor- / Diplom-Studium im Bereich der Wirtschaftswissenschaften mit einer bereinigten Verfahrensnote von 2,5 oder bess
M.Sc. Business Management Teilzeit Ziel des Studiengangs Ziel des Studiengangs Vom Allrounder zum Experten Im Masterstudiengang Business Management in Teilzeit werden tiefergehende wissenschaftliche K
was cycling along the Rhine River on the beautiful boulevard of Remagen and then enjoying ice cream with friends. Remagen is close to cities like Bonn, Cologne, and Koblenz. Thanks to the German railway system [...] types of German wines. As I am from Georgia, the homeland of wine, I really enjoyed seeing the vineyards, which reminded me of my beloved homeland. Also, I had the opportunity to travel and visit Germany's [...] countries like Belgium, the Netherlands, and France. The Erasmus exchange program provides a truly unique opportunity to study abroad, meet new people, and travel. Special thanks to The Sprachen/Internationales
friends is not difficult. The compactness of the campus helps to find new friends, because you constantly cross paths and often have the same subjects. I met friends from all over the world here, even taking [...] little upset that this is a small town and the campus itself is not very big, because it is the absolute opposite of my university at home. Later, I felt all the advantages of Remagen, it is an atmospheric [...] me. And even more than that, native speakers such as students from Australia or the USA have become my best friends. The main thing is not to be afraid of new things or difficulties, because that's what
an unforgettable part of my journey. From the vibrant streets of Florence in Italy to the picturesque landscapes of Switzerland (a dream come true for me) and the cultural richness of Austria, each trip [...] contributing to the International Week event. Collaborating with a diverse team, managing tasks efficiently, and refining my organizational skills were pivotal. Witnessing the success of the event and receiving [...] that these months have been among the most fulfilling of my life. Studying abroad has always been one of my dreams, and I am grateful to have realized it. I’ve had the opportunity to immerse myself in a